The University of Vermont's Independent Voice Since 1883

The Vermont Cynic

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Saying goodbye to Vine after four years of memories

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vine-cutThe video-looping service Vine has been pronounced dead.

After a four-year run, Vine was discontinued on Oct. 27, according to its parent company Twitter.

With their stock at an all-time low, Twitter decided that the app did not make enough money, according to CNN Money.

It had been bought for only $30 million, it stated.

With Vine’s death, 40 million active users and 350 employees have been sent down the social media drain, according to Digital Music News.

Vine gave its users a platform to capture short, candid moments within a 6-second time limit.

Other video sharing apps such as Snapchat and Instagram eventually gained popularity and overcame Vine’s spot in the most popular apps—as of Nov. 2016, Instagram claimed the No. 4 spot in Top Free iOS apps, with Snapchat just one below at No. 5.

“Instagram made Vine obsolete when users realized they could have everything they wanted in one place,” Isabel Thottam, journalist for digital magazine Paste, stated in her Oct. 28 article “The 5 Sad Reasons Why Vine is Being Shut Down.”

First-year Autumn Lee, a former Vine user, credited the app with giving her a brief taste of internet fame. “I know it wasn’t that popular, but if MySpace still exists, why can’t Vine?” Lee said.

Some of the most popular stars who emerged from the app include musicians Us The Duo, who signed to Republic Records in 2014, and internet personality Jerome Jarre, who amassed 8.63 million followers on Vine, according to Business Insider.

“At first I was concerned that Twitter is shutting down Vine, but I got over it after six seconds,” New York City comedian Nick Jack Pappas tweeted.  

At UVM, some, such as sophomore Margaux Higgins, found Vine’s demise to be unsurprising news.

“It was only a matter of time. Am I surprised? No. Am I emotionally impacted? Also no,” she said.

Once the most downloaded app in the iOS App store in April 2013, its downloads declined by more than 55 percent since its peak popularity, according to data from technology marketing company Sensor Tower.

Now, with its sharp drop in downloads, the majority of young people no longer regularly use Vine. In the least, they are mere observers of the more successful and adamant Viners.

Vine co-founder Rus Yusupov took to Twitter on Oct. 27 following the announcement of his app’s future, or lack thereof.  

“Don’t sell your company!” Yusupov wrote.

“It kind of sucks that’s it’s gone, but all the memes that will come out of its death are worth it,” first-year Dirk Molek said.

Users concerned with the fate of their work on the app will have an opportunity to save past Vines. The company posted in an FAQ on their blog that they are “working on building an export tool to make it easier to download your Vines” before the app is gone.  

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The University of Vermont's Independent Voice Since 1883
Saying goodbye to Vine after four years of memories