The Vermont Cynic

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Band to experiment with visuals

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An up-and-coming indie folk band engages the listener on a journey that they both hear, and see.

Fans will witness Lord Huron’s mastery of sight and sound at Higher Ground Sept. 22.

This will be their second appearance in Burlington.

Ben Schneider, the band’s founder and frontman, draws on his background as a visual arts major to create an immersive musical experience.

Schneider said he uses music videos, websites and comic books to help tell a richly detailed story to the listener.

“I’m a very visual person,” Schneider said. “Oftentimes the music videos and songs are sort of created side by side.”

He listed visual inspirations from artists like J.M.W. Turner, a 19th century landscape painter, as well as modern day comic books.

Schneider said his travels influenced his songwriting.

A recent trip to Iceland, with its “uninhabited, vast breathtaking landscapes,” were particularly inspiring, Schneider said.

Despite being a seasoned traveler, much of Schneider’s music is steeped in Americana and tales of the untamed West.

“Write what you know,” Schneider said, referring to the familiarity and appreciation that he has for the culture of the wild west.

The band’s sophomore album, “Strange Trails,” recounts the tales of an eerie and bewitching world, Schneider said.

Schneider’s unique songwriting technique pairs each song with its own fictional character, he said.

Each character tells a different story.

Schneider said he relates most to Buck Vernon, the “washed-up country western singer” and narrator of “Fool for Love.”

In the songs music video, the courageous but foolhardy Vernon starts a bar fight that stems from a love triangle.

The video ends with a twist of Vernon escaping the bar fight, but only to be murdered in the last scene of the music video.

The band is currently focused on their international tour, but hope to continue their innovative use of music and video, Schneider said.

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Band to experiment with visuals