A year later, the Bookstore’s downtown venture is proving its worth. Since opening on Church Street on Aug. 24, the Catamount Store has brought in $438,000, with athletic gear such as hockey and basketball jerseys netting a large portion of the profit, according to a press release. A fiscal report showed that sales exceeded projections by five percent over a 10-month period, University Communications stated. Initially designed to give the University a greater presence off campus, the 2,300-square-foot space has been particularly successful because of the different clientele it attracts from the store’s flagship location in the Dudley H. Davis Center, general manager Jay Menninger said. “We wanted to expose more people to UVM products, but the Davis Center is designed for students, not tourists,” Menninger said. “The Catamount Store on Church Street is open on weekends and evenings, and it’s usually easier to find everywhere.”