The president of Nickelodeon spoke at UVM about the evolution of the Nickelodeon Brand identity to a full Grand Maple Ballroom on Nov. 4 as part of the Dean’s Leadership Series Event. Cyma Zarghami, president of Nickelodeon, set out to rebrand the company’s identity at a pivotal moment: the kids who grew up watching Nick’ programming were now becoming parents. “That is a really unique moment in time for any brand,” Zarghami said. “[The network knew] if we don’t capture this generation of kids and their parents together, we will miss a whole generation, and we’ll find ourselves in a bad place a few years from responsibility.” Zarghami said that the great thing about becoming president of Nickelodeon was that it was a slow build. “I learned everything one piece at a time, and I think that’s a rare opportunity these days because everything moves so quickly,” she said.