UVM, Banknorth Ink Sponsorship Deal

Banknorth Vermont and the University of Vermont have entered into a three-year sponsorship agreement that will benefit the prominent banking institution, the university’s athletic program and the campus as a whole. The three-year deal, which will run through the end of the 2005-06 academic year, is worth $234,000 over its term. Under the agreement, Banknorth will become the official bank sponsor of University of Vermont Athletics. Among the benefits will be title sponsorship of the annual women’s basketball tournament, which is one of the top early-season tournaments in the nation, and the sharing of the title sponsorship of the men’s ice hockey tournament. Other components of the deal include: student gift bags in all dorm rooms, signage at Gutterson Fieldhouse, including center-ice logos, dasher-board ads, zamboni signage and a backlit sign and home bench “wrap,” signage in Patrick Gym including two permanently mounted vinyl banners located beneath each scoreboard, signage at Centennial Field, ads in basketball and men’s hockey media guides and game programs produced by the Vermont Office of Athletic Communications Hospitality and promotional events, including receptions and fan giveaways. Licensed use of the newly redesigned V-Cat logo Automatic Teller Machines (ATMs) on campus will make Banknorth the exclusive supplier of ATMs at the University of Vermont. “We are very excited to continue and strengthen our partnership with the University,” Philip R. Daniels, president of Banknorth Vermont, said. “With Banknorth’s focus on education and youth, our support of the University of Vermont has always been a natural fit.” Mark Wetmiller, executive vice president of retail & small business banking at Banknorth Vermont, echoed Daniels’ state ment. “With our relationship spanning over a decade, our commitment to the University of Vermont community through its athletic program is only further enhanced by this alliance,” Wetmiller said. “We look forward to the future and the continuation of a great team.” Chris McCabe, assistant vice president for marketing and business development at the University of Vermont, spearheaded the deal for UVM. “We are pleased to join forces with Banknorth Vermont in this integrated sponsorship agreement,” McCabe said. “Banknorth has a longstanding tradition of supporting UVM, and this agreement takes that support to a new level to reach our entire campus.”-Sports Info.