The Vermont Cynic

Brands shouldn’t be driven by memes

Brands shouldn’t be driven by memes

Henry Mitchell

February 20, 2020

For years, I’ve tried ignoring brands’ attempts at keeping their image up to date. But with “Baby Nut,” I think brands have to stop fixating on social media. Baby Nut is the new image of Planters peanuts. After the tragic “death” of their previous mascot, Mr. Peanut, the company brought...

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