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The University of Vermont's Independent Voice Since 1883

The Vermont Cynic

The University of Vermont's Independent Voice Since 1883

The Vermont Cynic

The University of Vermont's Independent Voice Since 1883

The Vermont Cynic

UVM instituted a new brand positioning including a new logo to replace the Old Mill Tower.

UVM adopts new logo

Ethan Brodie, Cynic News Reporter March 21, 2024

UVM has adopted new brand positioning, including a new logo, set to be phased in over the next year and a half, according to a Feb. 28 press release.  The change in logo from the tower of Old Mill...

UVM's dining halls need a rebrand

UVM’s dining halls need a rebrand

Layout Staff September 16, 2021

UVM dining halls lack unique and recognizable branding. They need marketable imagery that fits the vibe created while you chow down with your friends.  The Layout staff designed logos for each dining...

The process behind using UVM’s trademark symbol

October 8, 2015

The “V-cat” logo has been on the club football team’s helmets since before head coach Jeff Porter began coaching in 2011. In order to be allowed to use the logo on their helmets, the team had to...

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